An excerpt from Thoreau’s Walden simply puts how I strive to live creatively. Every new day is an opportunity and blank canvas to share and inspire ideas and passions. Doing what I love inspires creativity.
I am a UX/UI Designer Building Brands and Digital Experiences since 2003
I do what I do because we are all human – keeping that in mind from strategy to delivery is what brings success. The essence of what I do is communicate ideas and persuade audiences to take action. Designing outcomes that strongly impact lives for the better is where I am most passionate. Check out these two below…
Inspiring Nearly 3,000 Students Each Year on STEM Education
An Educational Video Blog on Decentralized Currency
Inspiring Nearly 3,000 Students Each Year on STEM Education
Backing Influencers to Help Promote Decentralized Currency
The Wondrous Journey
of Creating Digital Products
Discover
It all begins with a total understanding of the business. Kick off entails a catered UX Audit including a Creative Brief, Market & Audience Research, Persona Development, and Value Proposition Exploration to name a few.
Strategize
This phase is full speed sketching, white boarding, and sticky notes. Identify the goal and envision the user journey to create a low friction and delightful flow to success. Ultimately the wireframes come to life here to start actualizing the end product.
Create
Watch the product come to life! The visual system now gets applied to the experience based off our learnings. Iterations and sprints as necessary to explore and deliver an optimized experience.
Deliver
Thru clear collaboration with dev and other stakeholders, a packaged deliverable directs development into final deployment. Often times, jumping into rounds of QA helps to achieve a flawless build.
Discover
Creative briefs, market and audience research, persona development, value proposition.
Strategize
The sketching, whiteboarding, and sticky note phase to target areas of user engagement and optimization, identify and iterate on areas to reduce friction and build on a delightful experience.
Create
From our learnings, take a branded approach to apply visual treatments with our goals and user experience driving the direction. Iterations and sprints as necessary to explore and deliver an optimized experience.
Deliver
Thru clear collaboration with dev and others, pixel perfect file and asset delivery along with ongoing direction, feedback, and QA to guide a flawless build.
A Few of My
Favorite Projects
HOW IT GETS DONE
A Little Bit About My Capabilities
I’m a UX/UI Designer and Digital Strategist living in San Diego. I work each day creating and optimizing websites, mobile & web apps, brands, and a realm of other digital applications – all with a common goal of increasing user engagement and conversion.
UX/UI Design • Interaction Design • Art Direction • Branding & Identity Systems • Persona Development • Usability Testing & User Interviews • Journey Mapping • Content Creation • Social, PPC, and Marketing Campaigns • Conversion Rate Optimization • WordPress Theme Builds • Funnel Strategies • Project Management
EMPATHETIC DESIGN
My Focus is to Bring Value To People’s Lives
It’s not only important what grabs our attention and leads us down a pathway – but also, how are we impacted and what are we left feeling? Does it ignite a spark in us that enhances what matters in our lives? I love design for many reasons, but mainly because I love people and understanding their passions, what brings them value, and what impacts their daily lives.
CLIENT LIST
A Few Clients I’ve Helped Out
Qualcomm, Intuit Quicken, Illumina, Jacuzzi Hot Tubs, Adidas, Seiko Printers, AARP, Pfizer, Boochcraft, Kodak Signet Armorlite, and many more…
Volunteer Work: West Coast Audio/Visual Lead for Yogiraj Gurunath Siddhanath
EXPERIENCE
Working with Amazing People at…
SDSU : Bachelor of Arts Degree, 2003
Ninthlink, Inc. : 2003–2017
Freelance at CW Design + Strategy : 2017–Present
Freelance Employers: Avitus Group, Ignyte Branding, Ten Stories, Ninthlink, Quativa, Smart Armor, Motive Interactive, NCN Technology
CONTACT ME
Let’s Create Greatness