Upwell Wellness
Stemming from the mental health industry, the client runs her own firm in supplying talk therapy and guidance to her patients. She needed a new website presence to help grow her business through brand credibility. I worked with the team at Ignyte to help strategize and produce a rebrand to the existing website. Ignyte spearheaded a fresh new brand with overall voice and messaging along with brand look and feel.
My Roles
Interaction design & prototyping
02 The Problem
The Los Angeles based client needed a brand refresh to break into a new tier of patients with the means to receive top professional psychology care. Her brand and website presence needed to stand out from the crowd and speak specifically to her target audience.
03 Solutions
Following the lead of Ignyte’s refresh of overall voice and brand assets, I worked with the team to conceptualize and design out a new website. Deliverables along our timeline included wireframes, an agile approach iterating through designs, prototyping, and dev support.
Working together with the brand team from Ignyte, I helped formulate and lay out a one-page website as a simple and compelling business narrative. Upwell specializes in therapy to help individuals find a pathway to recovery. The website and brand were created to engage with high-end clientele, catering to four different personas including family members and work colleagues.
I worked with the content writer at the wireframe stage to architect and integrate into a working structure, starting with lo-fi ideas and iterating up to hi-fidelity wireframes. I worked with the Ignyte team and client at the design phase until we reached our final and getting full sign off from all parties.
